With many environmental problems going on these days, fashion is one industry that has been known for its negative contribution to the environment for a long time. Many companies and brands have been innovating regarding the solutions to minimize the environmental impact of their products, and this topic has become particularly popular in recent years.
Nowadays, the awareness of sustainable fashion has increased. Not only from the brands, but also the increasing demand from the customers. They have broad access to necessary information and they become more aware of how important it is to include sustainability aspects in their lives, including their clothing and fashion items.
In this post, we will highlight how sustainability in clothing and fashion is, according to both the customer and brand's point of view.
Sustainability in Clothing and Fashion for Customers
The rise of fast fashion is one of the main causes of environmental issues. Just like its name, everything about fast fashion is "fast", from production, sale, and delivery, to age of use, not to mention the price they set is also cheap as they mostly use low-quality garments.
This pattern of fast fashion encourages customers to over-consume and ends up as a waste of time and resources in a very short period of time. Social media is no doubt one of the reasons behind the trend of fast fashion. Influencers and celebrities posting content about their new outfits create demand from customers, which is responded to by those fast fashion brands.
But with the growth of the internet and people sharing information, there is increasing awareness and education about the dangers of buying clothing from fast fashion brands. At the end of the day, it is clear that no matter what, the power of consumption is in the hands of the customer.
It is important for the customer to understand and also participate in sustainable fashion by considering it before making a purchase of their clothes. In Kamar Putih, we promote sustainability fashion to our clientele by taking the first step and educating them on how they can participate by doing a simple thing such as using the correct materials for their attire.
On top of that, Kamar Putih also offers a timeless design so the clients can always wear the outfits for a much longer period of time. Because we believe that sustainability can be achieved if we can help each other, while sometimes it's the little things that can create a big impact when they're done consistently.
Sustainability in Clothing and Fashion for Customers
Sustainability for fashion brands includes the whole process, from production to distribution, of the business. After all, clothing is necessary for everyone. Nonetheless, the fashion industry is an industry that has a tremendous impact on sustainability issues. And because of that, Kamar Putih is committed to the future of sustainability in the fashion industry.
Not only do we believe in the participation of ourselves as a fashion brand and our clients as customers, Kamar Putih has also been collaborating with Setali Indonesia, an organization that focuses on reusing, repairing, and recycling fashion waste. As a brand, we believe in the power of collaboration to create a sustainable way of life.
After all, sustainability is not only just producing less waste. It also ensures fair wages for those involved with proper working conditions. The more people that are involved, the fewer carbon prints we make in the fashion industry. Now that we're in for sustainability, are you ready to start your fashion sustainability journey with Kamar Putih?
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